The Art Rate Monitor

Your AGO experience visualized like never before.

September 17 to November 19, 2024

Get a snapshot of your unique gallery experience and transform the way you connect with art!

What is The Art Rate Monitor experience? This first-of-its kind gallery experience measures your heart rate as you explore the AGO to provide you with personalized insights on your visit. Through your heart rate, see which pieces captivated you the most, uncover patterns in your preference, and relive the highlights about your visit that might surprise you in a free personalized wrap report.

hands holding phone with Art Rate Monitor video on the screen

Art Rate Monitor slideshow

Art Rate Monitor slideshow

Art Rate Monitor slideshow

Which artworks excited me?

Art Rate Monitor slideshow

The Art Rate Monitor

The Art Rate Monitor

Your personalized report, sent through email, will identify your art persona, what artworks you spent the longest time with, your preferred colour palette, and more! So, after you see it and feel it, you can share the art that moves and represents you the most. Plus, learn a thing or two about yourself along the way.

This is the museum snapshot you’ll always want to keep – and that you find may be surprising.

The Art Rate Monitor experience is included with gallery admission. Visit the Art Rate Monitor kiosk by the Welcome Desk to participate. Participation is on a first-come, first-served basis.

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Art Rate Monitor FAQS

How does the Art Rate Monitor work?

The lanyard and wristband will record your location and heart rate as you move through the museum. Over 70 beacons are located across four floors of the museum, so the Art Rate Monitor can map which artworks changed your heart state.

Science has proven we respond to art in many ways: emotionally, cognitively and physically. Measuring heart rate is a simple and non-intrusive way to record one of the ways we experience art.

At the end of the experience, you will receive an email with a free personalized wrap report, identifying your art persona, what art works you spent the longest time with, your preferred colour palette and more!

How long is the experience?

As long or short as you like! The Art Rate Monitor is a free complement to a regular visit – though the longer you explore, the more you’ll reveal about yourself and great art.

Does it matter in what order I see things?

No. The Art Rate Monitor will respond to artworks across four floors - in the Concourse, on Level 1, Level 2, and Level 4. You can visit for as long as you like, in whatever order you’d like.

What happens to the results collected after the experience?

The intention of this fun experience is to create a personalized wrap report that details aspects of a visitor's experience, to showcase how art affects everyone differently. Only participants have access to their individual wrap reports. We love seeing visitors share their art experiences and have designed it to be easily shared on social media. The AGO is excited to see what trends emerge, but individual data will not be released or viewed by the museum.

Do I get to see my heart rate results?

No. The Art Rate Monitor is not intended as a medical device. At the end of the experience, you will receive an email with a free personalized wrap report, identifying your art persona, what artworks you spent the longest time with, your preferred colour palette, and more!

Will the devices interfere with medical technology?

No. The wristband measures heart rate similar to a smart watch or digital app.

Is this suitable for children?

Yes. Children under 14 must have their parents/guardian consent before signing up for the experience and their guardians must provide contact information and show a piece of Identification to sign out the equipment. Please note that the wristband may be too large for younger children.

Can I do this with a group?

This experience is intended for individuals. Due to limited supplies, this experience is not available for tour groups or school visits.

Art Rate Monitor - visit

The Art Rate Monitor

The Art Rate Monitor is located in the heart of downtown Toronto. This one-of-a-kind adventure is found at the Art Gallery of Ontario, AGO, at 317 Dundas Street West. We're thrilled for you to join us and experience all that the AGO has to offer.

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Participation in The Art Rate Monitor is on a first-come, first-served basis and is limited by the number of wristbands available. The personalized wrap report may not be supported on all browsers. All images reproduced here are provided free of charge for research and/or personal use only. Any other use, distribution or reproduction thereof is subject to limitations imposed by law. Any commercial exploitation of the images is strictly prohibited. The work of art is to be reproduced in its entirety without cropping or any other alteration of the reproduction by overprint or superimposed imagery.