Ros Lawler

Chief Brand & Business Officer

Ros Lawler joined the AGO in 2024 as the Chief Brand & Business Officer. In this inaugural role, Ros leads a multifaceted team to ensure that the AGO’s brand and visitor experience are consistent throughout the Gallery while maximizing revenues across all revenue streams.

Before joining the AGO, Ros was the Chief Operating Officer at the National Portrait Gallery in London, U.K. She played a lead role in delivering a complete transformation of the building, brand and visitor experience to create relevance and engagement for the Gallery for future generations and to secure long term financial sustainability. Prior to this, Ros was the Digital Director at Tate. She devised a new digital strategy, focusing on creating immersive experiences, digital interpretation, wayfinding and e-commerce.

Ros holds a Bachelors degree in English Literature from Goldsmiths University.